Integrated Campaign

Best Western & Disney-Pixar

They call it “summer vacation” for a reason. As the weather warms, roads and airports fill with travelers, hitting the road to thaw after the long winter freeze.

To encourage family travel with a long-time partner, Best Western, I drove the messaging for the annual summer campaign. The campaign leveraged exciting deals and a star-studded partnership with Disney-Pixar’s release of Toy Story 4. 

Clever partnership campaigns balance the storytelling of both brands to find common ground. This required diligent collaboration with stakeholders at Best Western and Disney-Pixar. The integrated campaigns reached today’s travelers on myriad platforms and channels, including social media, on-property print, digital retargeting ads and more. 

I have collaborated on multiple Best Western campaigns tied to summer releases of Incredibles 2, Toy Story 4 and Disney Channel Original Movies, Teen Beach 2, and Descendants 2.